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Title
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 Googled : the end of the world as we know it / Ken Auletta.
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Author
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Auletta, Ken.
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Owning Libraries
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All items
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Publisher
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New York : Penguin Press, 2009.
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Description
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xiv, 384 p. ; 25 cm.
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Bibliogr.
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Includes bibliographical references (p. [339]-372) and index.
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Contents
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Contents: Messing with the magic -- Starting in a garage -- Buzz but few dollars -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is "old" media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?.
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Summary
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A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
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Corp.Sub.
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Google (Firm)
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Subject - Lib.Cong.
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Internet industry -- United States.
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Web search engines -- United States -- History.
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Internet searching.
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ISBN
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9781594202353
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1594202354
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